![]() If you’re not first or a current leader, you need to reduce the scope of your operations and focus. all need to factor into this.ĥ) The law of focus – Own a word in the mind of your prospect. This is all good, but marketers need to sell the product around what people want and perceive. Do not focus on the facts, “the truth” and the features. They had a simple, easy to remember name and a focused, creative ad plan.Ĥ) The law of perception – It’s not a battle of products. ![]() ![]() Apple got off the ground with very little money. Being first in the mind is most important when possible. (Examples: multimedia computer, magazine for mature women, Clothes for tall people, etc.)ģ) The law of the mind – Modifies the law of leadership. If you can’t be first in a category just create your own new category. Discover how you can apply these to your business today.ġ) The law of leadership – it’s better to be first than it is to be better – marketing is the battle of perception, not products.Ģ) The law of the category – Promote the category. The book explains how marketing is simply a battle for space in a consumer’s mind, and just how difficult that fight can be. The book “The 22 Immutable Laws of Marketing” was published decades ago, and is still 100% relevant.
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